Pro Gold Hybrid
Pro Gold Hybrid
 |
US $87.00
New Media. Who needs it? All Publishers Say do new media and experts
"Seven or eight years ago I was conducting a People magazine story was the last time Jennifer Lopez calling off her wedding to Ben Afleck, "Managing Editor Todd Gold, told Fancast.com a lot of people just Entertainment Publicists Professional Society (Epps) media workshop recently.
"It was significant, because it was the first time that People magazine had broken a story line instead of saving for the expedition. In fact, marked the beginning of each news cycle minute, and the idea of a mark as a story broke was fascinating to see break around the world. You could almost draw a map, as it was picked up in Europe, then New York and then throughout the country. Now that work the same model, but at different speeds. "
"Old media and traditional media at this moment are suffering many crises and is very static, "said Gold.
"In terms of getting the message is old, and it seems behind of time, while new media is dynamic, is writing the rules as it goes, while the immobilization with some of the traditional norms.
Gold Fancast.com reported that gets seven million unique visitors per month, but pay attention to smaller sites that are running and gunning, and gives them a barometer of people's interest.
"I think a publicist is a good idea to throw the big outlets like Entertainment Tonight and all the entertainment you can imagine, but thanks to the Internet, you must pitch the bloggers, too, "said former NBC reporter and journalist Hybrid Region Lazar, a cross media personality. "It's good to have your story of the big shows, and influential blogs that are not owned by CBS, NBC and networks. May have a better ability to make his story more viral. "
Panelists from the world of entertainment and online media policy as the "Wild, Wild West, unfiltered, without checking the facts and law no."
"It's fast and lack of filtering there are pros and cons, "said Francisco Dai, tone murderer." In the old days when Todd (Gold) was editor who proposed it, and if he liked to be drafted. If you Like the story, but did not like, maybe he wrote it on maybe a negative. But what did the writing and chose the items and went professional. Because of the speed and lack of filtering on new media, there is nothing like Todd to write for you, or anyone like him to decide what deserves to be written, "said him.
Some advertisers make the mistake with new media thinking, "wow great, now I have a platform, it is necessary to aim for journalists so I have to put all our stuff out there. They put a lot of garbage, which clearly reflects their customers or what you are trying to promote. Since there is a lack of journalistic filter, you must learn to filter it yourself, said the panelists.
The panel agrees that there is much fear out there about new media. Michael Liskin, online social network consultant said: "People fear the new media do not always understand, they ask that social networks I dont get, what are the best, how I can do this for my client and how? It is the integration of all the different channels and connecting a way that makes sense in reciprocal connections can do much to your client and yourself.
He cited the site as Britney Spears is doing well. Liskin advises, "you should go with the new media. It is already happening without them anyway. So if you do not get going, right off the bat, you're behind the eight ball, "he said." It is very important to be part of it, to be part of the conversation. "
One example of how the media old drag its potential outbreak was the story of author Michael Star, who has a TV column for the New York Post, and broke the story that gave the chain exclusively NBC on Saturday Night Live alum Jimmy Fallon to host the vacant slot on Late Night Conan O'Brien. Then came a press release a day and following more than three thousand articles hit the Internet on Friday, February 20, 2009. The bloggers are out in the mainstream media stopped. The old is giving way to a site and I hope it was collected, but today is faster with sites like Facebook, Twitter and other social networks.
"We have no capital risk, and I am the only full-time employee on the site along with two volunteer editors for our large audience, but I have 50 emails an hour trying to write the messages, "said Editor Zach Behrens, LAist.com, one of the most popular Los Angeles blogs entertainment news." So that many of the things thrown aside. Everyone wants us to pitch. For me, many of them is about developing relationships. You really have to throw holders useful in your email that grabs us. For I have found instant messaging has been the best way to pitch.
"A phone call me away from everything, instant messaging but I do things at a time. I can get files over, and someone sitting at your desk all day I may ask, "Hey just a question of following up this story, or you can send me." Or people who have developed relationships I instant message on Mondays throughout the world and say, 'hey what's happening in the art scene this week, because I have to know about it or assign a story. "Those conversations message Instant reduce spam. It's like Twitter, that are so immediate and always want to be original in our report, but if I'm asking for a quick appointment, I'm ready to go the press in five minutes. "
"The number one reason viral stories on the Internet is a good news," said Managing Editor Fancast Todd Gold. "No change from traditional media when you have something hot that people want to know. The sub-category that you have something unique, fun, a twist whatever. Two examples: We had a dance with the Stars competitor blogs on our site only last season, and when she got sick and went to the hospital, blogs about it, and that was picked up everywhere. Or something peculiar: Menza boss gave us a list of the smartest television shows ever. Collected came across the world. It's really the best news and information. In terms of pitching Fancast.com, we have been back and below the radar. We have been making is a common experience phenomenal in terms of watching videos. "
Fancast streams hundreds of television and 9,000 hours of full-length episodes of current hits, classic and shows the past, so go to the right of the experience. Now combine this with publishers. "We are competing with TV Guide and Entertainment Weekly at that level so we are looking for great stories. One of the best things about working online instead of a magazine is that we have unlimited space, no worry about paper cuts, so we do everything we can with each shot that our human resources permit. "
"New media runs the gamete," said Francisco Dao, Media Consult, The Murderer of tone.
"The new media can be anything from a fan site to your Twitter account. You really need to do everything. It's fast, which may have or may have and go directly to the audience. This is how I see it. "
Dao cited Basketball Miami Shaquille O'Neal star of the story. Shaq recently got on Twitter.com and Twitter a direct and unfiltered questions asking, "what do I have for dinner at Quiznos? Shaq is not always I think what you say and do outrageous things popular. It makes it that much more enjoyable. Now, Ashton Kutcher and Demi Moore have a Twitter account, but are more careful. They still do movies, they still do interviews in ET, but new media is the ability for everyone sitting on this panel to go straight, go unfiltered to have conversations with their audience. And maybe a different conversation, "said Dai.
According to Gold Fancast.com, quality standards are being incorporated a new model of the future. He said: "If you're pitching a story in a newspaper or magazine, you are hoping that the story is interesting enough the reader will remember to tune into that show or program your DVR.
"When you go to Fancast.com, you're getting a story, embedded in story that is receiving the full episode or a movie preview and images, along with the set-point information. Everything is there and is immediate. People are reading the story, watching television, your children see a preview, get tune information and will soon be able to press a button and program their DVR from that story right. "
About the Author
George McQuade, Executive Vice President of MAYO Communicatons, is a national award-winning entertainment, government, corporate communications and multimedia expert. He is the past president of Entertainment Publicists Professional Society (EPPS), NY/LA and is currently the West Coast Bureau Chief for www.odwyerpr.com.